Entrepreneurship
Last week I sat on a panel at Fisk University discussing the future of media and how what journalism students need to know in order to get a job. In the midst of the discussion it dawned on me that the students we were talking to have a slim chance at getting a job after graduation. It’s sad but true, media companies are downsizing every day, so what is an experienced media professional (it’s not just journalists) let alone a student with no experience supposed to do? Become an Entrepreneur.
Traditional media companies have cost structures that hurt innovation, they can be bureaucratic, and are managed by very smart managers who manage the business the old tried and true way. Innovative Media companies learn how to survive with lower cost structures, are less bureaucratic, and are not tied to the past. But here’s the thing, it’s not just media.
I heard just this morning how the Music Industry was undergoing similar disruption. I think the Financial breakdown will bring about similar disruption with new innovative companies challenging established firms. Almost everywhere you look, retail, automotive, financial, media people are starting to reevaluate the business model.
The days of having the same job for 30 years is long gone, we’ve learned that people don’t stand a chance against the bottom line, and the the only true security is the security that you create. Read Rich Dad Poor Dad, they talk about multiple streams of income. Read the Millionaire Next Door, most wealty people are Entrepreneurs. If you are in the Media Business then I would suggest that you 1. improve your skills learn to do more than one thing and 2. start a business doing something you love don’t rely on just one source of income because it might not be there tomorrow.

Unfortunately I was only able to stay to hear 
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